Along with the commercial activities the company is engaged in the humanitarian ones, directed to financial and material assistance for children’s and senile homes, collecting funds for children that need expensive medical treatment and others.

It is a tradition in our chain of shops to organize charity campaigns together with our clients thus achieving two things.

The collected by the company funds are multiplied and the effect of the donations is growing.
We won more people for a noble cause

It is a practice with us that each shop to be in assistance of at least one home.
„Auxiliary school” in the town of Novi Pazar, „Auxiliary school” in the city of Shoumen, „Auxiliary school” in the town of Kavarna, Children’s homes for children that lack parents care “Gavrosh” Varna, ”Knyaginya Nadejda” Varna, Home in Veliki Preslav, „Dobrudjanche”, village of Ovcharovo „Detelina, city of Pleven and many others are just a part of the homes in which the chain organizes donations nad charity campaigns.
We are aware that for the children that lack parental care, money is never enough especially for things that are not of primary necessity. In addition to food and clothes children need something more because for a child the world does not end with good food and a warm bed. The children need to play, they need entertainment, books and …..love!
Our idea is to create as far as we can more positive emotions for the children and to diversify their day life.
Along with the foods, delicacies and toys through the years we have organized lots of events for the children: carnivals, story readings, games and competitions with awards and lots of funny things.

This does not necessarily mean a huge bank account, but a will and a heart!

We mentioned the listed above things not to point out how generous and kind -hearted we are, but to say – „Hey, people do you know little is needed to make a child happy. Just look around !”